
UNITED STATES
The following quote is the first paragraph from the introduction in an academic paper, presented in January this year, by Eric Pooley. A former managing editor of Fortune and a writer for Time magazine and who spent his fall semester at Harvard, he has written a very accessible report with the title: How Much Would You Pay to Save the Planet?
Suppose our leading scientists discovered that a meteor, hurtling toward the earth, was set to strike later this century; the governments of the world had less than ten years to divert or destroy it. How would news organizations cover this story? Even in an era of financial distress, they would throw teams of reporters at it and give them the resources needed to follow it in extraordinary depth and detail. After all, the race to stop the meteor would be the story of the century. When it comes to global climate change, it is sometimes said that we are the meteor.
Pooley is of course right when he goes on to said that the metaphor is flawed. But it is true enough. Averting or stopping climate change has now been ruled out; the ‘meteor’ will come close enough to heavily affect the planet. Everyone would accept that ‘mitigating’ a meteor would take some very determined and collective, across the board action just as our current predicament and that there would not be a single day to lose talking about who and why. Poole quotes from the director of the Environmental Defence Fund Peter Goldmark, saying, ‘It took ten years to get to the point where it was accepted that there were not two equally valid sides to climate science. [..] We are at the beginning of a new debate and we don’t have ten years to get this one right.’
Who remembers Wag the Dog, the 1997 film by Barry Levinson, with Dustin Hoffman helping Robert De Niro stage a fake war to cover up some sort love affair? It was produced and screened on cinemas during the Clinton-Lewinsky marathon in the Medias. Was there perhaps a really dirty war going on somewhere that needed to be covered-up by a presidential love-affair? The manipulation of the media is not a privilege of high office and sometimes the reporters, inadvertently of wilfully, do it to themselves. What Eric Pooley is investigating is how media in general deals with climate change and more specifically how environmental journalists has been covering the climate change debate in connection to a Senate bill. He writes:
In the first six months of 2008, as the Lieberman-Warner bill approached the Senate floor, the oil and coal industries spent $427 million on advertising and lobbying. The U.S. Chamber of Commerce, another opponent of mandatory C02 reductions, held a series of “Climate Change Dialogues” around the country [...] The coal lobby prepared a TV spot warning that without cheap, high-carbon fuel, “We may have to say ‘goodbye’ to the American way of life we all know and love.
The battle over the truth of climate science is now to all effects over: almost everyone accepts that, yes, the earth is warming and yes, man is a major contributor and yes, decarbonising our society is necessary. The lobby has moved on from discrediting science to pushing the panic button of economic distress and the financial crisis, pitching those against environmental action. Faulty science was given equal weight in the name of impartial and non-biased journalist practice and flawed economics are now granted the same privilege. High-lighting short-term costs, for example higher electricity and petrol prices, the costs of greatly increased societal disruption are often left out of the story. Further on Pooley says, ‘This is the great political test, and the great story, of our time. But news organizations have not been treating it that way. [...] The press failed to perform the basic service of making climate policy and its economic impact understandable to the reader and allowed opponents of climate action to set the terms of the cost debate.‘ The end-result is biased by default if for example the reporter accepts assumptions that doing nothing about climate change carries no or little cost.
The role of level-headed, serious reporting on the politics of climate change -where legislation, economy and environmental details all come in the way of one another and makes difficult the understanding the big picture- is stressed over and over in Pooley’s text and he applauds the new environmental unit of the New York Times where eight expert reporters are assembled. It remains to be seen what news are fit to print.
.
All quotes come from Eric Pooley’s paper how much would you pay to save the Planet?
The American Press and the Economics of Climate Change.
Download/read the full text here
Leif Ahnland
Posted under Climate, Corporate, Environmental News, How To's & Guides
This post was written by Leif Ahnland on February 7, 2009
-->















